In the Californian sky, between palm trees and neon lights, a new symbol catches the eye: our first billboard in Los Angeles . A vibrant triptych, composed of two iconic figures and the Melrose Street seal in the center, like a visual manifesto of our DNA.
This campaign pays tribute to those who have left their mark on global culture. The message is simple yet powerful: "In Their Honor." Because at Rue Melrose, each piece is more than a garment: it's a graphic legacy, an artistic gesture, a declaration of respect.
Installed at a strategic crossroads in the city, facing the youth who are creating the world of tomorrow, this billboard is part of a global vision. Rue Melrose isn't just another brand. It's a house that tells stories, in color, contrast, and movement.
