Melrose Street is displayed in large format on the walls of Lafayette Street, in the heart of Manhattan.
To celebrate the launch of the FLASHBACK collection, an XXL visual that now adorns one of the most iconic walls in New York.
More than a campaign: a statement.
This vibrant, pop art-inspired portrait by Rue Melrose embodies the essence of the brand: celebrating cultural icons through a bold, colorful and resolutely artistic vision .
Lafayette Street, a crossroads of artistic movements and streetwear trends, welcomes this monumental fresco as a nod to those who inspire, mark and thrill a generation.
This first international launch is just the beginning. The brand intends to establish its vision, blending art, pop culture, and iconic pieces, far beyond its borders.
